Kite Health (mock) · 2025

Kite Health

Mock case study. Details and metrics are placeholders and should be replaced with real client-approved language before launch.

Context

Kite Health had a working intake flow, but it was slow, repetitive, and easy to abandon. The team had strong instincts about what to change, but needed a plan that wouldn’t introduce risk to downstream scheduling and billing.

What we did

• Mapped the funnel: defined the few events that mattered (start, key step transitions, submit, error).
• Removed “form debt”: cut questions that weren’t used operationally.
• Made the happy path obvious: clearer defaults, fewer branches, and earlier validation.
• Shipped behind flags: rolled out by cohort, monitored, and iterated weekly.

Outcomes (placeholders)

• Drop-off reduced by 18–30% on the most expensive step.
• Median completion time reduced by 20–35%.
• The team got a repeatable release pattern for future UX changes.

Notes

• This engagement optimized for safe shipping: small releases, clear instrumentation, and fast rollback.

Outcomes

• Reduced step-to-step drop-off (placeholder: -18% to -30%)
• Cut time-to-complete intake (placeholder: -20% to -35%)
• Shipped the new flow in 6 weeks without a backend rewrite